Should a Franchise Office Use Dynamic Ads? We do not recommend Google Dynamic Ads for our BrightStar Clients – Here’s Why: Dynamic Search Ads can quickly direct potential customers to where they want to go on your site. Dynamic Search Ads use your website content to target your ads and can help fill in theContinue reading “Are Google Dynamic Ads Right For Your Business?”
Category Archives: Uncategorized
What Online Analytics Matter?
How to Measure Your Online Marketing Success Focus on Metrics that Matter Begin with making a strategic decision on what is measurable that best aligns to your business goal. Consider what data is available and what tracking capabilities are possible through our platform or partners. Focus on metrics tied to a key business goal (e.g.Continue reading “What Online Analytics Matter?”
Facebook Placement
About FACEBOOK’S Delivery System: Ad Placements In many cases, we recommend running your ads across Facebook’s family of apps and services. This gives Facebook’s delivery system more flexibility to get you more and better results. Facebook calls the different places they can show your ads “placements .” We make your placements selection in the “Placements” sectionContinue reading “Facebook Placement”
Google Algorithm Change And Drop In Rankings
There was a major update to Google’s Search Ranking Algorithm in November 2016 and a large drop in rankings for many websites in December 2016. If you have seen a drop in your website’s search rankings it is likely due to the latest Google update thought to be focused on Mobile Quality MozCast detected aContinue reading “Google Algorithm Change And Drop In Rankings”
Types of Facebook Ads
WOW! FACEBOOK BRINGS ON THE NEW ACTION BUTTON AD IN A BIG WAY!!! See how Facebook compares to Google Search Engine Ads! FACEBOOK GETS MORE IMPRESSONS AND SENDS MORE TARGET TRAFFIC TO YOUR WEB SITE THAN GOOGLE..AT 1/3 THE COST!!! Here is how we are leveraging the new ads that Facebook now offers – weContinue reading “Types of Facebook Ads”
Do you need a supplemental Pay Per Click Campaign?
HomePage Marketing has worked with BrightStar’s Franchise Office to create Pay Per Click (PPC) campaigns that DO NOT compete with the franchise’s PPC efforts, and to help reach additional audiences. Our PPC ads help you increase reach and broaden your marketing efforts. We want to encourage you to take advantage of the Franchise’s pay-per-click match. WeContinue reading “Do you need a supplemental Pay Per Click Campaign?”
Why doesn’t my business come up in search? Is the keyword in your business name?
Many of our BrightStar Care clients ask why their business does not come in Home Care searches. We have to explain that they will not come up in a national search for the keyword “home care” because the keyword “home” is not in their business name. BrightStar Franchises will come up for local searches, suchContinue reading “Why doesn’t my business come up in search? Is the keyword in your business name?”
Creating Video Content for SEO
The most cost effective way to create Video Content to add to your website, blog or social meida channels is to shoot the video yourself (or us a local photographer) and HomePage will package it for you. Video packages include a intro/title page, headings and subtitles, and exit page with contact info. We can use raw videoContinue reading “Creating Video Content for SEO”
Business Directories and Websites – should I advertise there?
Are Online Business Directory Sites A Good Advertising Opportunity Inbound links Sensing Traffic to Your Website from Qualified Sources Online Creates an Opportunity for Lead Conversion When should you pay for an ad or online listing on a Business Directory or Website? There are a few things to ask when considering advertising on a website. Here areContinue reading “Business Directories and Websites – should I advertise there?”
State of Marketing 2015
We are confident that Social Media Marketing will continue to produce outstanding results (ROI) for businesses through reach and exposure, branding and referrals. Here is what we’ve learned from this weeks release of the Salesforces 2015 State of Marketing Report:: Social media advertising, social media marketing, and social media engagement are the top three priorities for increasedContinue reading “State of Marketing 2015”