We are confident that Social Media Marketing will continue to produce outstanding results (ROI) for businesses through reach and exposure, branding and referrals.
Here is what we’ve learned from this weeks release of the Salesforces 2015 State of Marketing Report::
- Social media advertising, social media marketing, and social media engagement are the top three priorities for increased spending by marketers in 2015.
- Mobile Marketing is key
- Customer Journey is key – The way you take the customer from lead to referral source.
Read more articles about key strategies for 2015:
2015 State of Marketing Report Key Findings:
- The customer journey is critical to business success. In the 2015 State of Marketing report, respondents cited mobile apps, marketing analytics and customer relationship management (CRM) tools as the technologies that are most effective at creating a cohesive customer journey.
- Budgets for social are growing more than any other digital marketing channel. There is a major shift in how marketers view social: 64 percent of marketers now view social as a critical enabler of products and services, up from 25 percent in the 2014 State of Marketing report. Seventy percent of marketers said they would increase spending on social media advertising.
- Marketers are integrating mobile into their overall marketing strategy. Marketers are increasingly focused on ensuring they are reaching their customers with 1:1 interactions in real-time via mobile devices. Sixty-eight percent report they have integrated mobile into their overall marketing strategy, up from 48 percent in last year’s report. Sixty-five percent plan to spend more on mobile push notifications, a 32 percent year-over-year increase. Fifty-eight percent now have a dedicated mobile marketing team, up from 35 percent in 2014.
- Email reigns as the digital marketing engine. Seventy-three percent of marketers agree that email is core to their business, and 92 percent report that email produces a return on investment (ROI). Forty-seven percent of survey participants cited click-through rates as the key metric for measuring email marketing success, while 43 percent identified conversion rate as the key metric
Read more: http://www.virtual-strategy.com/2015/01/13/salesforce-delivers-2015-state-marketing-report-reveals-top-priorities-marketers#ixzz3P6GJqmqP
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