What Online Analytics Matter?


How to Measure Your Online Marketing Success

Focus on Metrics that Matter

Begin with making a strategic decision on what is measurable that best aligns to your business goal. Consider what data is available and what tracking capabilities are possible through our platform or partners.

Focus on metrics tied to a key business goal (e.g. brand awareness or website traffic) and try to move away from a reliance on proxy metrics (e.g. post engagement or click through rate). These can still be tracked as secondary metrics if you would like.

Advertiser Question | What can be measured on Facebook?

Questions to Consider

  • What success metrics are being tracked?
  • Are these metrics driving your clients’ business forward, or are they proxies?
  • If proxies, are they correlated with business outcomes?
  • What data sources are fueling my success metrics?

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