FACEBOOK BRINGS ON THE NEW ACTION BUTTON AD
IN A BIG WAY!!!
See how Facebook compares to Google Search Engine Ads!
FACEBOOK GETS MORE IMPRESSONS AND SENDS MORE TARGET TRAFFIC TO YOUR WEB SITE THAN GOOGLE..AT 1/3 THE COST!!!
Here is how we are leveraging the new ads that Facebook now offers – we are very impressed with these results!
This Ad is targeted at 40-65+ age Home Owners w/ Interests based in Alzheimers, Cancer, Diabetes, Family, Motherhood, and Kids
The cost per lead – is $0.31!!!
COMPARE THIS TO a GOOGLE AdWords Search Engine Ad with a Cost per lead of $2.31:
https://www.dropbox.com/s/4n9233dnp0hz7qo/Screenshot%202015-08-30%2014.36.04.png?dl=0. *Note the expense of some main keywords @ $9 per click!
For Google Search Engine Ad example we used a $166.00 monthly budget…there were 5,955 Impressions, 72 Website Clicks/Visits, and 8 Conversions (8 Leads filled out the Contact Form) with a cost per convertion of $20.60. and costing $2.31 per click.
This is what you need to know about a Facebook Ads:
Facebook has a different Audience than Google – Goolges Audience is based on a “search action” and keyword or key phrase in a spcific location. The person you are trying to reach with Google Ads must be in search mode – like having a fall or medical crisis and proactively looking for care).
With Facebook Ads we go after a different Audience. We target people who are “IN IT”– They are careing for some one with a diagnosed condition including Alzheimers, Cancer, Diabetes or taking care of a child. We reach these people by targeting interests (like Health, Alzheimers, Cancer, Stroke, Family, Kids, Child Development, etc) or Groups like Micheal J. Fox Associaltion, MDS Members, etc. or Tittles like RNs, DR. or Thereipist. We want to be where these leads are spending big chunks of time. People spend more time on Facebook than searching on Google: http://www.businessinsider.com/facebook-vs-google-on-time-spent-in-apps-according-to-forrester-2015-6-) – so Facebook Ads are a better investiment compared to Google when you look at cost per lead and opportunity to target to an engaged audience.
HERE IS WHAT HAPPENS WHEN WE ARE IN FRONT OF THESE TARGETED FACEBOOK USERS:
* Please note how Facebook offers more types of targeting than Google. On Facebook you can target interests and behaviors – On Google Search and PPC ads you are limited to Targeting by Keyword or Key Search Phrase..
WE KNOW WE CAN GET GREAT TRAFFIC TO YOUR WEBSITE!!! NOW OUR FOCUS IS ON LANDING PAGE CONVERTION!!! We are building great new landing pages for you with high quality scores. Compage our quality score to others!
OUR RECOMMENDATION – BUILD GREAT LANDING PAGES THAT ARE SPECIFIC TO A TARGETED AD GROUP.
Here are our reommendation for Facebook Ad Groups:
Run 4 Ongoing FB Ads with Specific Targets to specific segmented audiences:
1.) $75 WebSite Click to Convert from Leads/Families w/ Special Interests
Call to Action: – Connect with the most knowledgeable comprehensive care team and program for interest (contact us button)
Target: Potential Customers based on Clinical Pathways criteria for an ad campaign targeted at Facebook Special Interests in condition/diseases including Cancer/ Alzheimer Dementia /Diabetes/Stroke/Anxiety/Depression/Flu-Cold
Offer: Free RN Evaluation and Care Plan – Specialized Care – Work with the most knowledgeable comprehensive care program for interest.
2.) $75 WebSite Click to Convert from Referral Sources based on Interest: Benefit of Referring to Bstar for Trusted Highest Standard of Care
Target: Potential Referral Sources Fiduciaries/ Medical Professionals (Nurse-Doctors.-Therapist)/Senior Service Providers-medical equipment/Social Services-agencies/Health Care Professionals/Senior Care Professionals
Offer: Referral Program/Benefit of Referring to Bstar
Call to Action: – Refer the most knowledgeable comprehensive care team and program for your clients – Sign up to be a part of our Referal Program
3.) $20 Page Growth (Likes) Remarketing Efforts to connect with 3 Catagories:
– Groups and Associations: Parkinson’s, MDA, Cancer Associations, Non-Profit Organizations
4.) $30 POST REACH – Branding/Event Promotion / Webtraffic Introduce “Our Team” w/ Call to Action to “Connect with Us” as a Care Resource – Post Blog about BStars local team and offer (referral program and case evaluation/care plan) –
Veterans and Disability Support
Objective: Get Clicks to Website from Highly Engaged Facebook Audiences who have an active interest in Physical medicine and rehabilitation, Physical Therapy and/or Surgical Procedures such as Plastic Surgery and Hip Replacement.
Objective: Send Traffic to Your Website from Highly Engaged Facebook Audiences who have an active interest in family care-giving, geriatrics and seniors 65+.