Should a Franchise Office Use Dynamic Ads?
We do not recommend Google Dynamic Ads for our BrightStar Clients – Here’s Why:
Dynamic Search Ads can quickly direct potential customers to where they want to go on your site.
Dynamic Search Ads use your website content to target your ads and can help fill in the gaps of your keyword based campaigns. Dynamic Search Ad headlines and landing pages are also generated using content from your website, which keeps your ads relevant and saves you time
When someone searches on Google with terms closely related to the titles and frequently used phrases on your website, Google Ads will use these titles and phrases to select a landing page from your website and generate a clear, relevant headline for your ad.
Example: You own a home care franchise. Someone searching on Google for “home care” sees your ad with the headline “Best Home Care in NYC,” clicks your ad, and then lands on a page. It can be a page you target that’s dedicated to home care.
- The searcher could be an employee/client looking on Google for BrightStar Care and you are paying for employee or client clicks. We can’t use negative keywords.
We do not like to rely on only Google’s machine learning too much, so we do not recommend Dynamic Search Ads. Dynamic Ads are not right for our clients because in most cases, our client do not want to pay for the unwanted traffic they may get from automated ads.