Digital Marketing Ads Spending Analysis

YouTube Ad Revenue Up 83% From Previous Year

Demand for multiple online marketing channels remains more robust than ever.

Audiences a year ago were still dedicating a lot of time at home, and there was high online activity even in the summer because of COVID-19. Before the COVID vaccine was available, businesses had dramatically reduced their ad spending to cut costs during the pandemic. Then, many of those businesses experienced recovery once vaccinated consumers felt confident to shop and recreate in person. As part of the pandemic recovery and reopening, we now see companies across industries trying to gain and attract new customers by increasing their digital advertising spending. Google reports 83% gains in YouTube advertising. Learn more about the importance and growth in video advertising here:

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