To help get better ROI from your marketing for the long term, Google has created a new, more intelligent Google Analytics that builds on the foundation of the App + Web property they introduced in beta last year.
Google says the next generation experience will take digital analytics to a whole new level. Here is what to expect from Google Analytics (GA):
- It’s built with machine learning at its core to automatically uncover insights from your data that you can use to improve your marketing.
- It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across app and web.
- Looking ahead, this experience will work with or without cookies or identifiers so you can learn about your customers even with gaps in your data.
The new version of GA has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data.
Learn More from Google Here