On Page Vs. Off Page SEO

Health Care Franchise Marketing Here is a look at how we work with Franchise Owners to help supplement the franchiser’s marketing efforts: ON PAGE SEO includes site metadata, HTML coding and site key wording – these website functions are managed by the BrightStar Care franchise office.  Local franchise owners have limited access to the the…

Organic Decrease From Google’s Broad Core Algorithm Update March 2019

Update by Kim Edmondson, Principal, HomePage Marketing What happened to health care sites with the Google’s  Broad Core Algorithm Update? We have seen a 20-30% decline in website visitors from Organic Search Engine Traffic and Referral Site Traffic to home health care sites.  The decline is associated with the March 12th Google Broad Core Search…

Do you need a supplemental Pay Per Click Campaign?

HomePage Marketing has worked with BrightStar’s Franchise Office to create Pay Per Click (PPC) campaigns that DO NOT compete with the franchise’s PPC efforts, and to help reach additional audiences.  Our PPC ads help you increase reach and broaden your marketing efforts. We want to encourage you to take advantage of the Franchise’s pay-per-click match.  We…