HomePage Marketing (HPM) and BrightStar Care Franchise Marketing

HomePage Marketing has been working with the BrightStar Care for over 5 years as an APPROVED VENDOR! As we move forward into 2020, we are excited to work under Teresa Celmer’s leadership, and to again align with your BrightStar Care Franchise Marketing  Team to provide you with ‘concierge’ customer service and campaign management that coordinate…

Comparing the GMF and HomePage Marketing (HPM) Campaigns

GMF AND HOMEPAGE MARKETING (HPM) RUN COMPLIMENTARY FACEBOOK CAMPAIGNS The Franchise Marketing Team will announce they are offereing local Facebook/Instagram advertising campaign at the Annual Meeting this month.  Here are the facts and differences in what the GMF and HPM offer, and our recommendations: We’re thrilled the BrightStar Care Franchise Marketing Team is promoting the…

Are Google Dynamic Ads Right For Your Business?

Should a Franchise Office Use Dynamic Ads? We do not recommend Google Dynamic Ads for our BrightStar Clients – Here’s Why: Dynamic Search Ads can quickly direct potential customers to where they want to go on your site. Dynamic Search Ads use your website content to target your ads and can help fill in the…

On Page Vs. Off Page SEO

Health Care Franchise Marketing Here is a look at how we work with Franchise Owners to help supplement the franchiser’s marketing efforts: ON PAGE SEO includes site metadata, HTML coding and site key wording – these website functions are managed by the BrightStar Care franchise office.  Local franchise owners have limited access to the the…

What Online Analytics Matter?

How to Measure Your Online Marketing Success Focus on Metrics that Matter Begin with making a strategic decision on what is measurable that best aligns to your business goal. Consider what data is available and what tracking capabilities are possible through our platform or partners. Focus on metrics tied to a key business goal (e.g….

Organic Decrease From Google’s Broad Core Algorithm Update March 2019

Update by Kim Edmondson, Principal, HomePage Marketing What happened to health care sites with the Google’s  Broad Core Algorithm Update? We have seen a 20-30% decline in website visitors from Organic Search Engine Traffic and Referral Site Traffic to home health care sites.  The decline is associated with the March 12th Google Broad Core Search…

Facebook Placement

About FACEBOOK’S Delivery System: Ad Placements In many cases, we recommend running your ads across Facebook’s family of apps and services. This gives Facebook’s delivery system more flexibility to get you more and better results.  Facebook calls the different places they can show your ads “placements .”  We make your placements selection in the “Placements” section…

Google Algorithm Change And Drop In Rankings

There was a major update to Google’s Search Ranking Algorithm in November 2016 and a large drop in rankings for many websites in December 2016. If you have seen a drop in your website’s search rankings it is likely due to the latest Google update thought to be focused on Mobile Quality MozCast detected a…

Types of Facebook Ads

WOW! FACEBOOK BRINGS ON THE NEW ACTION BUTTON AD IN A BIG WAY!!! See how Facebook compares to Google Search Engine Ads! FACEBOOK GETS MORE IMPRESSONS AND SENDS MORE TARGET TRAFFIC TO YOUR WEB SITE THAN GOOGLE..AT 1/3 THE COST!!! Here is how we are leveraging the new ads that Facebook now offers – we…

Do you need a supplemental Pay Per Click Campaign?

HomePage Marketing has worked with BrightStar’s Franchise Office to create Pay Per Click (PPC) campaigns that DO NOT compete with the franchise’s PPC efforts, and to help reach additional audiences.  Our PPC ads help you increase reach and broaden your marketing efforts. We want to encourage you to take advantage of the Franchise’s pay-per-click match.  We…

Creating Video Content for SEO

The most cost effective way to create Video Content to add to your website, blog or social meida channels is to shoot the video yourself (or us a local photographer) and HomePage will package it for you.   Video packages include a intro/title page, headings and subtitles, and exit page with contact info.  We can use raw video…