What Type of Facebook Ad is Best for Your Business?

Advertising from your Facebook Page can help you reach people who care about your business, product, or service. You can boost a post, promote an event, get leads or even encourage people to shop on your website. There are many different ad types, and the first step is choosing the ad that supports your businessContinue reading “What Type of Facebook Ad is Best for Your Business?”

Free Facebook Chat Plugin

About the Facebook Chat Plugin “Around 73% of customers find live chat the most satisfactory form of communication with a company.“ More online businesses are leveraging the benefits of chat to seamlessly connect with their customers, provide fast support and increase engagement, all that in real-time and directly on the website itself. Chat can increase customerContinue reading “Free Facebook Chat Plugin”

The Most Critical Digital Ad Metric

THE IMPORTANCE OF CLICK HISTORY An ad must be visible and drive clicks for an ad manager to understand the ad’s performance and effectiveness and optimize the ad. Ad campaigns set up to run on Google and Facebook will have unknown reach metrics, impressions, and click-through rates until the campaign runs and gets “impressions” and “engagement” fromContinue reading “The Most Critical Digital Ad Metric”

Digital Marketing Ads Spending Analysis

YouTube Ad Revenue Up 83% From Previous Year Demand for multiple online marketing channels remains more robust than ever. Audiences a year ago were still dedicating a lot of time at home, and there was high online activity even in the summer because of COVID-19. Before the COVID vaccine was available, businesses had dramatically reducedContinue reading “Digital Marketing Ads Spending Analysis”

Google Analytics Update 10/20

To help get better ROI from your marketing for the long term, Google has created a new, more intelligent Google Analytics that builds on the foundation of the App + Web property they introduced in beta last year.  Google says the next generation experience will take digital analytics to a whole new level. Here is whatContinue reading “Google Analytics Update 10/20”

Which Type of Google Ads Are Right For You?

Which Google Ads should you run? When deciding on an ad category and budget, advertisers need to determine what TYPE of ads on Google meet their business objective.Start by asking where you want your ad to be seen. Do you want your ad to appear on the Google Display Network that includes a collection ofContinue reading “Which Type of Google Ads Are Right For You?”

The COVID-19 Effect On Digital Marketing

COVID-19 Marketing Update How long will these slogans be used and when will they be just noise? “We’re Here For You” “In This Together”“Please let us know how we can support you during this difficult time” HomePage Marketing is staying on-top of the latest social media trends, watching the data for insight, and understanding new consumer behaviorsContinue reading “The COVID-19 Effect On Digital Marketing”

How Facebook Messenger Chatbots Lead to Conversion

Facebook  will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chat-bots. “By providing utility through its huge developer and business ecosystem, Facebook is trying to boost loyalty with Messenger, one-up SMS and keep up with chat competitors like Kik, Line and Telegram that have their own bot platforms.” – TECH CRUNCH Check out “BotsContinue reading “How Facebook Messenger Chatbots Lead to Conversion”

Google Broad Core Algorithm Update January 2020

Google reported a January 2020 core update that started to roll out around 12:00 PM ET on Monday, January 13th. That rollout was “mostly done” by Thursday morning, on January 16th. We also know that this was a global update, and was not specific to any region, language or category of web sites. It isContinue reading “Google Broad Core Algorithm Update January 2020”