Google Analytics Update 10/20

To help get better ROI from your marketing for the long term, Google has created a new, more intelligent Google Analytics that builds on the foundation of the App + Web property they introduced in beta last year.  Google says the next generation experience will take digital analytics to a whole new level. Here is whatContinue reading “Google Analytics Update 10/20”

Which Type of Google Ads Are Right For You?

Which Google Ads should you run? When deciding on an ad category and budget, advertisers need to determine what TYPE of ads on Google meet their business objective.Start by asking where you want your ad to be seen. Do you want your ad to appear on the Google Display Network that includes a collection ofContinue reading “Which Type of Google Ads Are Right For You?”

The COVID-19 Effect On Digital Marketing

COVID-19 Marketing Update How long will these slogans be used and when will they be just noise? “We’re Here For You” “In This Together”“Please let us know how we can support you during this difficult time” HomePage Marketing is staying on-top of the latest social media trends, watching the data for insight, and understanding new consumer behaviorsContinue reading “The COVID-19 Effect On Digital Marketing”

How Facebook Messenger Chatbots Lead to Conversion

Facebook  will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chat-bots. “By providing utility through its huge developer and business ecosystem, Facebook is trying to boost loyalty with Messenger, one-up SMS and keep up with chat competitors like Kik, Line and Telegram that have their own bot platforms.” – TECH CRUNCH Check out “BotsContinue reading “How Facebook Messenger Chatbots Lead to Conversion”

Google Broad Core Algorithm Update January 2020

Google reported a January 2020 core update that started to roll out around 12:00 PM ET on Monday, January 13th. That rollout was “mostly done” by Thursday morning, on January 16th. We also know that this was a global update, and was not specific to any region, language or category of web sites. It isContinue reading “Google Broad Core Algorithm Update January 2020”

About Facebook Ad Budgets , Cost Control and Forecasting for 2020

What Facebook budgets are and how they work A budget is the amount of money you want to spend on showing people on Facebook your ads: It’s also a cost control tool.  It helps control your overall spend for an ad set (or campaign) the same way a bid strategy helps control your cost perContinue reading “About Facebook Ad Budgets , Cost Control and Forecasting for 2020”

Are Google Dynamic Ads Right For Your Business?

Should a Franchise Office Use Dynamic Ads? We do not recommend Google Dynamic Ads for our BrightStar Clients – Here’s Why: Dynamic Search Ads can quickly direct potential customers to where they want to go on your site. Dynamic Search Ads use your website content to target your ads and can help fill in theContinue reading “Are Google Dynamic Ads Right For Your Business?”

On Page Vs. Off Page SEO

Health Care Franchise Marketing Here is a look at how we work with Franchise Owners to help supplement the franchiser’s marketing efforts: ON PAGE SEO includes site metadata, HTML coding and site key wording – these website functions are managed by the BrightStar Care franchise office.  Local franchise owners have limited access to the theContinue reading “On Page Vs. Off Page SEO”

What Online Analytics Matter?

How to Measure Your Online Marketing Success Focus on Metrics that Matter Begin with making a strategic decision on what is measurable that best aligns to your business goal. Consider what data is available and what tracking capabilities are possible through our platform or partners. Focus on metrics tied to a key business goal (e.g.Continue reading “What Online Analytics Matter?”