Facebook will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chat-bots.
“By providing utility through its huge developer and business ecosystem, Facebook is trying to boost loyalty with Messenger, one-up SMS and keep up with chat competitors like Kik, Line and Telegram that have their own bot platforms.”
– TECH CRUNCH
Check out “Bots are here to make your life easier” video CLICK HERE
what is a bot?
BOTs are automated accounts that follow specific instructions to interact with users. Think of them like phone answering services with specific responses and questions to prompts. They commonly serve up content — like a link to your website or a team photo or a featured blog article about you — but they can be programmed to do all kinds of things. There’s plenty of hype around them too, because chat apps are so sticky for being easier to engage with than downloading apps. BOTS could be an important vehicle for reaching consumers and getting contact info. (LEAD CONVERSION).