Which Google Ads should you run?
When deciding on an ad category and budget, advertisers need to determine what TYPE of ads on Google meet their business objective.
Start by asking where you want your ad to be seen. Do you want your ad to appear on the Google Display Network that includes a collection of Google Partner websites like Google Finance, Gmail, Blogger, and YouTube—that show ads? This network also includes mobile sites and apps.
OR, do you want your ad to appear above or below search results on Google Search? A search ad can appear beside, above, or below search results on Google Play, Google Shopping, Google Images, and Google Maps – including the Maps app. That’s up to you!
Or do you want to use a localized BrightStar Care video ad that drives traffic to your website from YouTube?
Those are just a few questions we ask when we talk about what ads advertisers should be running on Google.
For a more in-depth look at the different types of ads we can place and some advice on when to use Google Search Network, Google Display Ads, Video Ads, or a combination of these ad types to reach your audience PLEASE CLICK HERE.
BUDGET MANAGEMENT: WHAT IS A RECOMENDED GOOGLE AD BUDGET AND CAMPAIGN STRATEGY FOR BRIGHTSTAR CARE? Ask us for a customized Ad Plan.