Creating Video Content for SEO

The most cost effective way to create Video Content to add to your website, blog or social images-12meida channels is to shoot the video yourself (or us a local photographer) and HomePage will package it for you.   Video packages include a intro/title page, headings and subtitles, and exit page with contact info.  We can use raw video (including cell phone video) from events, client interviews, lead source interviews, etc. in to a packaged video presentation. We can also turn any power-point presentation into video and work with you on SoundCloud to do audio pitches and MP3 files for voice over video.

Business Directories and Websites – should I advertise there?

Are Online Business Directory Sites A Good Advertising Opportunity

Inbound links Sensing Traffic to Your Website from Qualified Sources Online Creates an Opportunity for Lead Conversion

When should you pay for an ad or online listing on a Business Directory or Website?

There are a  few things to ask when considering advertising on a website.

Here are questions to ask to understand if the advertising platform is the best value:

 

How visible are the site’s ads and how easy is it to find your category in the site navigation?

Do you see any predominant web banners used for ads integrated into content?

Are pages set up like a blog where you need to scroll down and one article is on top of the other?

Do you see ads in the right hand column and are they below the page fold requiring scrolling – note these lower cost positions for your ad to see if you can negotiate a reduced rate.

need content for their blog?  If a listing site is not continually updating site content and adding to the site their traffic numbers will decrease.

How much of their traffic numbers are paid vs. organic.

Find out

if the advertising platform has a presence (extension of reach) on social for an opportunity to interact there.

If the site has events listed and can you get visibility from listing there instead of purchasing and ad.  For the cost of an ad you can host an event to connect IRL (in real life)

If you decide to advertise online, you’ll need to know how many clicks the ad drives to your website.  You will need to measure interaction with ad in order to determine the success of the ad. To do this you will need to set up a specific landing page on your web site and put Google tracking code on that landing page so you can capture traffic numbers. You will also wnat to compare the traffic from the advertising platefor you choose compared to the traffic you can get from Facebook/Google.

Each answer will increase or reduce the impact of ad and help you determine comparative value.

 

State of Marketing 2015

We are confident that Social Media Marketing will continue to produce outstanding results (ROI) for businesses through reach and exposure, branding and referrals.

Here is what we’ve learned from this weeks release of the Salesforces 2015 State of Marketing Report::

  • Social media advertising, social media marketing, and social media engagement are the top three priorities for increased spending by marketers in 2015.
  • Mobile Marketing is key
  • Customer Journey is key – The way you take the customer from lead to referral source.

Read more articles about key strategies for 2015:

2015 State of Marketing Report Key Findings:

  • The customer journey is critical to business success.  In the 2015 State of Marketing report, respondents cited mobile apps, marketing analytics and customer relationship management (CRM) tools as the technologies that are most effective at creating a cohesive customer journey.
  • Budgets for social are growing more than any other digital marketing channel. There is a major shift in how marketers view social: 64 percent of marketers now view social as a critical enabler of products and services, up from 25 percent in the 2014 State of Marketing report. Seventy percent of marketers said they would increase spending on social media advertising.
  • Marketers are integrating mobile into their overall marketing strategy. Marketers are increasingly focused on ensuring they are reaching their customers with 1:1 interactions in real-time via mobile devices. Sixty-eight percent report they have integrated mobile into their overall marketing strategy, up from 48 percent in last year’s report. Sixty-five percent plan to spend more on mobile push notifications, a 32 percent year-over-year increase. Fifty-eight percent now have a dedicated mobile marketing team, up from 35 percent in 2014.
  • Email reigns as the digital marketing engine. Seventy-three percent of marketers agree that email is core to their business, and 92 percent report that email produces a return on investment (ROI). Forty-seven percent of survey participants cited click-through rates as the key metric for measuring email marketing success, while 43 percent identified conversion rate as the key metric

Read more: http://www.virtual-strategy.com/2015/01/13/salesforce-delivers-2015-state-marketing-report-reveals-top-priorities-marketers#ixzz3P6GJqmqP
Follow us: @virtualstrategy on Twitter | VirtualStrategyMagazine on Facebook
Read more at http://www.virtual-strategy.com/2015/01/13/salesforce-delivers-2015-state-marketing-report-reveals-top-priorities-marketers#7YWsQW1hGRkU6PQh.99

Key Take-Aways From Salesforce’s 2015 State Of Marketing Report

Forbes – ‎Jan 15, 2015‎

71% of marketers believe mobile marketing is core to their business, and 68% have integrated mobile marketing into their overall marketing strategy. The survey results show that more integrated mobile marketing campaigns are, the higher level of selling …

What Matters Most for Marketing in 2015?

Top Tech News – ‎Jan 16, 2015‎

“The future of marketing is building cohesive customer journeys across sales, service, and marketing interactions. It is more important than ever to connect with each person interacting with your brand, and personalize journeys based on their actions and …

Salesforce.com Sees Upswing In Social Marketing

InformationWeek – ‎Jan 13, 2015‎

Social media advertising, social media marketing, and social media engagement are the top three priorities for increased spending by marketers, according to a “2015 State ofMarketing” report issued by Salesforce.com on Tuesday. The priorities came as a …

Salesforce Offers a Peek at the State of Marketing

CMSWire – ‎Jan 14, 2015‎
It’s an even bigger world of people that marketers are trying to connect with through those technologies. The more marketers know about those people and where they get information, the better. “Everybody is dealing with the rapid evolution of marketing,” said …

Survey: Mobile Integration Makes Other Digital Marketing More Effective

Marketing Land – ‎Jan 13, 2015‎
Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketingreport released earlier this week. And mobile is increasingly seen as the keystone that holds …

New Year State of Mind: What’s Ahead for Marketing in 2015

1to1 Media – ‎Jan 14, 2015‎
Each year, marketing leaders take time to assess their current behaviors in order to refresh and realign how they do business in accordance with evolving consumer expectations. Therefore, as 2015 gathers momentum, executives must determine the best …

Survey: 70% Of Marketers Plan To Boost Social Spending In 2015

Marketing Land – ‎Jan 13, 2015‎
A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a new survey. Salesforce Marketing Cloud polled 5,035 global marketing professionals about their budgetary plans for …
CMO – ‎Jan 13, 2015‎
Marketers are ramping up spending on social and mobile activities and capabilities, and see CRM, mobile apps and marketing analytics as core technologies for building customer engagement, according to the new 2015 State of Marketing Report from …

70% of marketers will spend more on social media ads in 2015: Report

Firstpost – ‎Jan 14, 2015‎

Based on a survey of more than 5,000 marketers globally, Salesforce.com’s ‘2015 State of Marketing‘ report found that 38 percent of marketers are planning to shift spend from traditional mass advertising to advertising on digital channels. Marketers plan to …

Our Response to TAG’s Request for Retraction and Clarification on BrightStar Services

Home Page wants to provide full disclosure to BrightStar on our practices, deliverables and tasks performed for each marketing channel we work on.   In our last email communication, we shared a comparison of service included in our BrightStar Service Package to what was advertised in TAG’s BrightStar’s Service Package.  The purpose of our comparison was to give franchise owner an “apples” to “apples” look at our services.   This was difficult to do because the information in TAG’s BrightStar Service Package does not elaborate on the exact tasks they perform.  Because of this we stated that the information in the comparison we provided was assumed to be correct based on what information was available to us.  We also stated that we could not fully assure that the analysis accurately represented services offered.  TAG has responded and we are offering clarification, retraction and comments on statements made based on the information they came forward with. The information they provided us still leaves questions on what exact services and tasks are included in TAG’s lowest cost BrightStar Service Package that we used as a comparison, and what services are an additional charge or part of a higher level of service than we used to compare.

For clarification, under “Support/Strategy Planning/Monthly Meeting,” we state that “TAG is an Advertising Agency and not a Marketing Agency.  TAG believes this is false, because TAG’s website expressly states “TAG Business Strategies/Digital Marketing”….Referencing a definition source may help clarify the difference (For example, see Wikipedia Advertising Agency – this is where Digital Marketing falls, and Marketing Agency directs to Marketing.  HomePage offers services beyond digital marketing, including traditional marketing such as event promotions, branding, market research, POP promotions, direct mail, print and video production.  We also have extensive social media, cable and radio advertising experience in addition to our SEM advertising background.

…Under “WEBSITE MANAGEMENT,” we state that TAG provides (i) limited customization of franchisees’ website pages and (ii) one SEO page per month. TAG says they completely customize every aspect of a clients’ pages and they publish two professionally written articles per month.  HomePage is not sure if TAG views “clients’ pages” the same as “franchise pages” – we view them as separate.   We do not know which pages are customized as TAG does not specify. Also, we don’t know where they publish their articles or if they are unique articles for each client, or the same two articles for all clients.).  In addition, TAG says they rewrite content, add service pages, and complete any other client requests.  It is still unclear if these services are by “request” only, or at an additional cost, or included in TAG’s BrightStar’s Service Package.

…Under “REVIEW GENERATION,” TAG says they implement a social outreach program designed to generate reviews across multiple sites for all clients.  We have no idea what this program consists of.   TAG did not give any examples or specific tasks preformed, nor have we seen any examples other than a landing page.  Our review generation strategy consist of very specific tasks: (1) adding links to email marketing, (2) adding links to email signatures, (3) sending email marketing messaging, (4) review request inclusion in blogs (5) linking social media posts to review sites and (6) sponsoring content promoting reviews.

…Under “SOCIAL MEDIA MANAGEMENT,” we state that TAG provides minimal social media support and does not take advantage of the most powerful social media network for SEO – LinkedIn.  TAG says they provide services for LinkedIn account holders.  LinkedIn Management is not listed as part of the BrightStar Service Package offer we compared. Correction:  TAG’s BrightStar Service Package provides less content posted to Social Media news feeds and it is not clear if they perform any of these tasks, such as including building-profiles, contact outreach, contact uploads, business LI page, join Local LI groups and manage group postings, and open position postings and ads.

…Under “SOCIAL MEDIA MANAGEMENT,” we state that TAG sets up a G+ account, but they do NOT add content.  Correction:  They do add content such as a banner photo and business information.  Clarification:  They post less content to the news feeds.  We post content to G+ twice a day each weekday and unlimited content from the franchise.

…Under “SOCIAL MEDIA MANAGEMENT,” TAG says they will upload content upon client’s request.  HomePage Marketing posts localized content weekly, without a client having to request it or be pro-active.

…Under  “SOCIAL NETWORKING” and “EMAIL MARKETING MANAGEMENT”  TAG writes “these services do not provide any value add to BrightStar’s franchisees…However, when applicable and/or necessary or advisable for its clients to attain a successful outcome, TAG provides all listed services”.  Clarification: Email Marketing does not appear to be included in the TAG BrightStar Service Package we compared.  Tag does not consider it valuable.  It is unclear what if any additional costs are associated with TAG providing these services.

…Under SEARCH ENGINE MARKETING (SEM)”, we state that TAG is an agency – TAG writes it is “not” an agency.

…Under “PUBLIC RELATIONS,” we state that TAG does not provide monthly press release services. Clarification:  TAG provides press release services “when applicable and/or necessary or advisable”.  It is unclear if TAG syndicates its releases and if their distribution reaches the same media contacts, bloggers and consumers we reach, as our releases are placed in thousands of News Sites, Blogs, Social Networks, Newspaper Sites, TV News Sites, Radio News Sites, and Search Engines.

If you have any further questions or comments about TAG services we highly recommend you speak to them directly for answers.