Update by Kim Edmondson, Principal, HomePage Marketing
What happened to health care sites with the Google’s Broad Core Algorithm Update?
We have seen a 20-30% decline in website visitors from Organic Search Engine Traffic and Referral Site Traffic to home health care sites. The decline is associated with the March 12th Google Broad Core Search Algorithm Release. See this article for info.: https://searchengineland.com/google-has-released-a-broad-core-search-algorithm-update-this-week-313905.
We recommend providing local website content to use online for driving traffic from social to web, adding channels (citation sites), and increasing paid advertising traffic, specifically sponsored local content, native advertising and syndicated press releases.
Referral traffic also impacts site traffic and your organic search page rank. HomePage marketing provides website SEO and manages website SEO including website customizaitons and localization, key-wording, HTML coding and website photo/ heading tags and .url extensions. (NOT INCLUDING FRANCHISES – Franchise Partner Sites SEO is Manged by FRANCHISOR NOT HomePage). These SEO tasks play a big roll in page rank, and they are as important as website content and engagement (areas we help with also).