Organic Decrease From Google’s Broad Core Algorithm Update March 2019

Update by Kim Edmondson, Principal, HomePage Marketing

What happened to health care sites with the Google’s  Broad Core Algorithm Update?

We have seen a 20-30% decline in website visitors from Organic Search Engine Traffic google partnerand Referral Site Traffic to home health care sites.  The decline is associated with the March 12th Google Broad Core Search Algorithm Release.  See this article for info.: https://searchengineland.com/google-has-released-a-broad-core-search-algorithm-update-this-week-313905.

We recommend providing local website content to use online for driving traffic from social to web, adding channels (citation sites), and increasing paid advertising traffic, specifically sponsored local content, native advertising and syndicated press releases.

SEO can be confusing because there are many areas that impact it.
Organic site traffic is an indicator of where your site is showing up in Google search (page rank).  If your site shows up on first page Google then you usually have higher organic website traffic b/c you’re being seen more often  (eyeballs = clicks).  Drops in organic traffic usually mean your listings (both local and national) have likely dropped.

Referral traffic also impacts site traffic and your organic search page rank.  HomePage marketing provides  website SEO and manages website SEO including website customizaitons and localization, key-wording, HTML coding and website photo/ heading tags and .url extensions.  (NOT INCLUDING FRANCHISES – Franchise Partner Sites SEO is Manged by FRANCHISOR NOT HomePage).  These SEO tasks play a big roll in page rank, and they are as important as website content and engagement (areas we help with also).

‘Referral traffic’ is traffic that Google counts as part of your page rank for organic.  It is traffic going to your website from other websites with listings and links to your website.  These sites are called ‘referral sites’ because they refer site traffic to your site and include yellow pages, yelp and other business listing sites like care.com and Craig’s and Angie’s Lists.  Your business listing sites and key citation sites help your page rank increase.  In SEO language we call these “citation sites” and the more you have the better, because google counts the inbound links to your web site from these sites and  your website traffic to determine your authority and page rank.
If your Referral traffic decreased over the last few months, we suggest adding channels like YouTube, Pinterest and Instagram to help with site traffic.  The decrease in your organic and referral traffic may be associated to the new Google search algorithm and there is nothing to do but concentrate on great content.    Google and Facebook are always making changes to search and targeting.  These algorithm changes happen consistently, so continual web page optimization is needed.  Add content or update pictures, headings, offers on referral sites on a consistent basis.
Blogs are great for creating searchable content and your blog content helps build site keyword density and linking (clicks for Google to count).   Blogs also provides content for social media w/ inbound links to your site to help drive website traffic that Google also counts for SEO rank.
There a few possibilities why you are possibly seeing a decrease in organic search rank.  It is possible that your site pages have stood stagnant and you have not updated or added new content recently.,  Site inactivity can pull your rank down.  It is also possible that if the Google algorithm change was targeted at medical and health care sites as Search Engine World reports it could be, then a loss in rank could be due to lack of content on care for chronic illness and other conditions or clinical education/information on your website..  These are all possibilities that you should consider.   In reaction to a decrease in organic traffic,  look at site key-wording and page content also.   Remember content is always KING.
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